Portfolio.
PORTFOLIO
Lauren Barkman
I have 4 years of experience as a social media manager. My goal is simple: to create content for high-end lifestyle brands that make people feel good about themselves, promoting mental health and a positive body image.
Creative
Background
2013 - 2014 • Southeastern University
2014 - 2017 • Florida Southern College BS in Psychology and Criminology Academic Honor - Magna Cum Laude
Freelance Remote Assistance, 2020-present
Savvy System Course Certificate of Completion, 2020
Expertise
Services
Content Creation
I've collaborated with numerous female-owned businesses, infusing my content creation work with strategic approaches, current trends, and visually stunning aesthetics. The goal is to ensure clients not only love the appearance but also appreciate the functionality.
Brand Refresh
I revitalized this coach's brand identity, harnessing the brand colors to infuse a vibrant aesthetic and seamlessly integrating client photos to cultivate a cohesive vibe. Exploring color psychology played a pivotal role in creating templates for this transformation.
I emphasized warmer tones, showcased my client’s exceptional work and collaborations with big brands, and maintained consistency in fonts and design elements across her feed.
I gave this doctor a brand a makeover by repurposing engaging video content for her feed, incorporating a diverse range of captivating branding photos, and elevating the overall content by consistently delivering valuable posts tailored to the specific desires and interests of the audience.
With this client, I breathed new life into her brand by discovering a more fitting font pairing and fresh brand colors, while infusing the visual identity with elements that resonated deeply with her, creating an authentic brand experience.
I refreshed this hairstylist’s brand by establishing content pillars, extending beyond hair photos. By repurposing high-performing content and leveraging insights from the target audience, I crafted trending posts and explored popular topics resulting in a much more engaging brand presence.
Web Design
I've helped brands design their websites and landing pages using platforms like Wix, Squarespace, Showit, and WordPress Elementor.
Logo Design
I've worked with clients from a unique variety of businesses to create dreamy one-of-a-kind designs that grow alongside you and your brand.
Lead Gen/Brand Outreach
I've played a crucial role in business growth by generating leads, tracking outreach efforts, and developing persuasive brand pitches for engagement with major brands. Additionally, I've crafted unique concepts that accentuate the brand's products, setting them apart from competitors and enhancing their overall market presence.